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Category Archives: Tunisia

Unpacking Africa’s Middle Class Consumer Behaviour

This is the first infographic I have ever created, so not very creative at this stage but packed (I hope) with useful and surprising stats! For more details on any of the above figures please consult the following sources:

Afrique Avenir. 2010. ‘New consumption patterns in Africa’ http://bit.ly/AbSnTe

Imara Africa Securities Team. 2011. ‘Financial groups eye Africa’s growing middle class’ http://bit.ly/yuR8dA

Ncube et al. 2011. ‘The Middle of the Pyramid: Dynamics of the middle class in Africa’ African Development Bank Publication

Maina, W. 2011. ‘Kenyans quench new thirst for fine liquor’ http://bit.ly/xIIMXk

Kunateh, M. 2011. ‘Africas middle class triples to 313 million’ http://bit.ly/xnnb3W

Sikiti, L. 2012. ‘Look out for the African Middle Class’ http://bit.ly/Ash0K6

Youth Xchange. 2004. ‘More and More Cars: Africa’ http://bit.ly/yLsGVx