Category Archives: Mobile Phones

Unpacking Africa’s Middle Class Consumer Behaviour

This is the first infographic I have ever created, so not very creative at this stage but packed (I hope) with useful and surprising stats! For more details on any of the above figures please consult the following sources:

Afrique Avenir. 2010. ‘New consumption patterns in Africa’

Imara Africa Securities Team. 2011. ‘Financial groups eye Africa’s growing middle class’

Ncube et al. 2011. ‘The Middle of the Pyramid: Dynamics of the middle class in Africa’ African Development Bank Publication

Maina, W. 2011. ‘Kenyans quench new thirst for fine liquor’

Kunateh, M. 2011. ‘Africas middle class triples to 313 million’

Sikiti, L. 2012. ‘Look out for the African Middle Class’

Youth Xchange. 2004. ‘More and More Cars: Africa’